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February 2012
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ExxonMobil Lubricants & Specialties has launched what it playfully calls Looble, an online industrial lubricant selector designed to help maintenance engineers make informed lubricant choices.
 Ian Davidson, global industrial marketing manager, ExxonMobil Lubricants and Petroleum Specialties Company, says that it's all about enabling plants to optimise equipment performance and minimise unplanned downtime.
Looble effectively provides Mobil-branded product recommendations, with performance ratings based upon users' industries, applications and equipment – with simple clicks taking you to the right lubricant range.
"With the introduction of Looble, maintenance and production professionals now have a readily accessible resource for lubricant and maintenance best practices that can help them optimise equipment performance," states Davidson.
"Looble is powered by our application-specific expertise and insights that we have gained during more than a century of working with customers and the world's leading industrial equipment manufacturers," he explains.
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Author
Brian Tinham
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